Me, Marikar & Macallan
Below is a picture from the awe-inspiring Macallan Flights of the Decades event at the Soho House. The good folks at Macallan allowed me, Sheila and a few dozen other undeserving New Yorkers to drink scotch more dated than our parents.
I personally think Macallan is well-positioned in big markets like New York to increase share significantly. Two prevailing pop culture themes make this so:
- After the onslaught and success of ‘frat pack’ movies like Wedding Crashers and I Love You Man (both of which i loved) young men are ready to reclaim what it means to be a man. See the success of Mad Men and Esquire’s recent feature on The New Gentlemen. Men are eager to retain the classiness, bravado and sense of purpose that our mid-century forefathers mastered. This time we’re going to do it without the ugly stains of sexism and racism. It offers brands like Macallan who offer premium products that have measurable value the opportunity to indoctrinate an entirely new brood of men.
- With the economy in shambles we want to once again put our money in things that last, things with real value. This is true for our financial portfolios and our closets. This is also true for the foods we eat and the drinks we imbibe. Its no longer about drinking whats most expensive and what comes in the post-modern shaped bottle. Its about drinking something timeless in a timeless way, understanding its origin and its place in the world.
Whatever Macallan does, I’ll be sitting back and watching with a drink in hand.
It is not the critic who counts: not the man who points out how the strong man stumbles or where the doer of deeds could have done better. The credit belongs to the man who is actually in the arena, whose face is marred by dust and sweat and blood, who strives valiantly, who errs and comes up short again and again, because there is no effort without error or shortcoming, but who knows the great enthusiasms, the great devotions, who spends himself for a worthy cause; who, at the best, knows, in the end, the triumph of high achievement, and who, at the worst, if he fails, at least he fails while daring greatly, so that his place shall never be with those cold and timid souls who knew neither victory nor defeat.
Teddy Roosevelt (via alexbgreen)
Source: doperthanus
Source: doperthanus
Source: thealwaysgentleman
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